Janhavi Patil

I’m a Social Media Executive with 2+ years of professional experience in social media, content planning and content writing. Currently, I’m working with Waiu / Truevibez Pvt. Ltd. in Pune, where I work across multiple hospitality, food & beverage and lifestyle brands. Along with my professional experience, I’m also looking to take up small freelance and part-time social media projects where I can help businesses with their social media presence, content and day-to-day requirements. I enjoy creating content that feels relevant to the brand, connects with the audience and looks consistent across social media.

1. 1Social Media ManagementManaging day-to-day social media activities, posting and scheduling content, managing regular Instagram content, maintaining consistency across brand pages, and supporting multiple brand accounts.
2. 2Content PlanningCreating monthly content calendars, planning posts, reels, carousels and stories, developing content ideas according to the brand, planning content around offers, events, festivals and important occasions, and organising content according to the posting schedule.
3. 3Content WritingWriting captions for posts, reels and carousels, creating engaging hooks and promotional copy, writing relevant keywords and hashtags, creating relatable and brand-specific content, and adapting the tone according to different brands.
4. 4Team CoordinationCoordinating with graphic designers, sharing creative requirements and content details, coordinating with managers for approvals and updates, and managing content requirements and publishing timelines.
5. 5Brand CommunicationMaintaining the brand's communication style, creating promotional and engagement-focused content, writing content for food, beverages, events, offers and experiences, and making sure every post communicates the main purpose clearly.
6. 6ResearchCompetitor research, social media content research, content idea research, hashtag and keyword research, and understanding current content trends and audience behaviour.