Creative AI Poster & Branding Design Project

1. Sarante Oraw — 0302412010100 2. Azmat Pareveen — 0302412010107 3. Madhusmita Adityaa — 0302412010098

Artificial Intelligence is transforming modern graphic design, advertising, poster creation and brand communication. AI in graphic design enhances creative visual communication, assists in poster creation, generates branding concepts, and allows for faster idea generation and experimentation. By combining human creativity with AI technology, designers maintain design consistency and visual identity.

1. 101 — Creative ExplorationExplore how AI can be used to generate innovative visual concepts.
2. 202 — Poster DesignDevelop attractive and effective promotional poster concepts using AI-assisted design techniques.
3. 303 — Branding DevelopmentCreate a consistent visual identity using colours, typography, graphics and brand elements.
4. 404 — Visual CommunicationUnderstand how design communicates a message quickly and effectively.
5. 505 — AI IntegrationStudy the practical use of AI tools in the modern graphic-design workflow.
6. 606 — Creative Problem SolvingUse AI to experiment with multiple concepts, layouts and visual directions.

1. 1Step 1 — ResearchIdentify the target audience, purpose, campaign message and visual style.
2. 2Step 2 — Concept DevelopmentGenerate creative ideas, themes, headlines, compositions and visual directions.
3. 3Step 3 — AI Prompt CreationDevelop detailed prompts describing the subject, composition, lighting, typography style, colour palette and overall mood.
4. 4Step 4 — AI Image GenerationGenerate multiple visual concepts using AI image-generation tools.
5. 5Step 5 — Graphic DesignCombine AI-generated visuals with typography, logos, icons, shapes and supporting graphics.
6. 6Step 6 — RefinementImprove composition, hierarchy, spacing, readability and visual consistency.
7. 7Step 7 — Final OutputExport the completed design for social media, digital advertising or print.