1. What is your age range? 16–18 19–22 23–26 27–30 31+
2. How often do you buy lingerie/underwear? Every month Every 2–3 months Every 4–6 months Once a year Only when I really need new ones
3. How often do you buy loungewear/nightwear? Monthly Every 2–3 months Every 4–6 months Rarely I don’t currently buy loungewear
4. What do you look for most when buying lingerie or loungewear? Select up to 3.
Comfort Good quality Affordable price Attractive/sexy designs Good fit Durability Soft/fine fabric Cute colours Trendy styles Brand reputation
5. What type of lingerie would you be most interested in buying? Everyday comfortable bras & panties Lace lingerie sets Seamless underwear Bralettes Sexy/boudoir sets Shapewear Bodysuits Other: ________
6. What type of loungewear would you be most likely to buy? Satin/silk pyjama sets Cotton pyjama sets Shorts & camisole sets Oversized T-shirts & shorts Cute two-piece sets Robes Matching lounge sets Other: ________
7. What price range would you consider reasonable for a good-quality lingerie set? ₦5,000–₦7,000 ₦8,000–₦10,000 ₦11,000–₦15,000 ₦16,000–₦20,000 ₦20,000+
8. What price range would you consider reasonable for a good-quality loungewear/pyjama set? ₦7,000–₦10,000 ₦11,000–₦15,000 ₦16,000–₦20,000 ₦21,000–₦30,000 ₦30,000+
9. If a new Nigerian brand offered cute, comfortable and good-quality lingerie/loungewear at a price you could afford, how likely would you be to buy? Definitely would buy Probably would buy Maybe Probably wouldn’t Definitely wouldn’t
10. What would make you choose a new lingerie/loungewear brand over brands you already buy from? Better prices Better quality More attractive designs Better sizing/fit More colour options Packaging/presentation Discounts/promotions Convenience of ordering online Good customer service Other: ________
11. What is your biggest problem when buying lingerie or loungewear? Finding my size Poor quality Too expensive Designs aren’t attractive Poor fit Uncomfortable fabrics Limited styles/colours Difficulty finding trustworthy sellers Other: ________
12. If I launched this brand, which would you be more interested in? Affordable everyday lingerie Premium/sexy lingerie Cute and feminine loungewear A combination of lingerie + loungewear I’m not interested in either
13. Where do you normally buy lingerie/loungewear? Instagram TikTok WhatsApp vendors Physical shops Jumia/online marketplaces Boutiques Other: ________
14. Would you be interested in buying lingerie/loungewear from a small Nigerian-owned brand if the quality, sizing and price were good? Yes Maybe No
15. If you could design your perfect lingerie/loungewear brand, what would you want it to offer that existing brands don’t? Please tell me honestly! 💕
BONUS: Would you like to be notified if this brand launches? Yes No
If yes, you can optionally leave your Instagram/WhatsApp handle: 