Marklet

Executive CV

Senior Marketing & Client Servicing Leader

Executive Profile

Senior marketing and client servicing leader with 10 years of experience orchestrating brand strategy, high-impact digital campaigns, and talent-led initiatives across luxury, hospitality, lifestyle, and entertainment sectors. Recognized for driving multi-channel growth, managing complex stakeholder relationships, and scaling premium brands through culturally resonant storytelling and flawless execution.

Core Expertise

  • Brand Strategy & Positioning
  • Client Servicing & Account Growth
  • Digital & Social Media Marketing
  • Talent & Celebrity Campaigns
  • Stakeholder & Team Leadership
  • Hospitality & Lifestyle Marketing

Professional Experience

  • Head of Client Servicing & Brand Strategy

    Apex Luxury Communications

    2021 — PresentDetails

    Leading strategic accounts across lifestyle, entertainment, and premium hospitality sectors.

    • Directed integrated digital and social media campaigns for tier-1 lifestyle brands, driving a 35% average increase in online engagement.
    • Managed high-stakes client relationships with senior stakeholders, expanding key account portfolios by 45% over three years.
    • Spearheaded high-profile talent and celebrity endorsement campaigns that generated over 50M organic impressions.
    • Mentored and led a cross-functional team of 12 marketing specialists, creatives, and account managers.

  • Senior Marketing & Campaign Manager

    Vanguard Entertainment & Media Group

    2017 — 2021Details

    Managed experiential campaigns and high-profile brand partnerships.

    • Architected comprehensive go-to-market strategies for premium entertainment properties and luxury lifestyle events.
    • Oversaw end-to-end execution of influencer and talent-led initiatives, optimizing ROI across digital touchpoints.
    • Streamlined cross-departmental workflows, reducing campaign delivery times by 20% while maintaining exceptional creative standards.
    • Negotiated strategic partnerships with key media outlets and industry influencers to maximize brand visibility.

  • Digital Marketing & Account Executive

    OmniBrand Creative Agency

    2014 — 2017Details

    Executed digital strategies and managed client communication for hospitality and retail brands.

    • Developed data-driven social media strategies that grew client follower bases by an average of 60% annually.
    • Facilitated daily client communication, reporting, and campaign performance analysis to ensure alignment with business objectives.
    • Collaborated with creative teams to produce compelling digital assets tailored to diverse audience segments.

Selected Campaigns & Notable Work

  • The Grand Horizon Hospitality Launch

    Lead Campaign Strategist

    2023Details

    Luxury hospitality re-positioning.

    • Orchestrated an exclusive influencer-led launch event and digital campaign positioning the property as a premier luxury destination.
    • Achieved 100% capacity within the first month of opening through targeted social acquisition strategies.

  • Aura Lifestyle Brand Synergy

    Talent Marketing Director

    2022Details

    Celebrity partnership initiative.

    • Secured and managed top-tier talent alignment for a nationwide lifestyle product rollout.
    • Generated record-breaking engagement metrics and drove a 40% surge in direct-to-consumer online sales.

Education

  • Master of Business Administration (MBA) in MarketingUniversity of London
  • Bachelor of Arts in Communications & Media StudiesGlobal Metropolitan University

Relevant Tools & Platforms

  • Enterprise CRM & Account ManagementSalesforce, HubSpot
  • Marketing Analytics & Social IntelligenceGoogle Analytics, Meta Business Suite, Meltwater, Brandwatch
  • Collaboration & Project ManagementAsana, Notion, Jira, Slack