MY SIGNATURE MATCHA

MY SIGNATURE MATCHA is a customer-participation matcha experience. Customers do not simply order a prepared matcha drink—they receive a beautifully arranged DIY matcha tray and create their own drink. Each order is designed to produce two drinks: a dine-in drink served in a reusable ceramic tasa, and a take-out drink served in a cold takeaway cup with lid.

The experience follows three simple steps: BLEND → MIX → DRINK. The customer chooses three flavors, a milk option, hot or iced preparation, and dine-in or take-out enjoyment, ensuring every creation is unique: "Your Matcha. Your Signature."

1. 1Matcha & ToolsMatcha powder, mixing bowl, bamboo whisk, and small wooden spoon.
2. 2Flavor & SweetenersCondensed milk in a small bowl, and three customer-selected jam/flavor choices in small bowls.
3. 3Dairy & LiquidsFull-cream milk, optional upgraded milk, and hot water.
4. 4Ice & Vessel SetBucket/container of ice, ceramic tasa, takeaway drinking cup with lid, platito, and serving tray.

1. 11. Brand Identity & 2. Logo DirectionMinimalist typography combining clean modern sans-serif fonts with subtle Japanese aesthetic influences. Logo features clean lines inspired by matcha bowls and bamboo whisks.
2. 23. Color Palette & 8. Cup DesignPrimary palette of soft matcha green (#7A9A60), warm cream (#F5F2EB), and natural wood tones. Cups designed with clean branding and playful instructions for the BLEND → MIX → DRINK experience.
3. 34. Menu Design & 7. Flavor Selection SystemStructured selection board guiding customers through choosing their base, milk option, and 3 distinct flavor jams/syrups for their double-serving DIY tray.
4. 49. Shop/Kiosk Interior ConceptDesigned as a modern matcha studio featuring natural wood service counters, display shelving for ceramic tasas and bamboo whisks, and brightly lit creation stations.
5. 510. Pricing Structure & 11. Ingredient CostingFlat-rate pricing per DIY tray covering both the dine-in ceramic serving and the take-out cup portion, optimized against individual ingredient costs for matcha, milk, and specialty jams.
6. 612. Startup Equipment & 13. Business PlanEquipment package including commercial matcha grinders/tins, bamboo whisks, ceramic bowls, trays, refrigeration, and washing stations. Lean operational model focusing on high customer engagement and throughput.
7. 714. Social Media Launch & 15. Promotional IdeasLaunch campaign centered around user-generated content showcasing unique flavor combinations, interactive mixing tutorials, and "My Signature Combination" creator features.