Joseph David Vitalis

I am a UI/UX Designer with a background in Microbiology and a research-oriented approach to design. I enjoy understanding why users struggle with digital products and translating those challenges into clear, intuitive, and user-centred experiences. My approach combines analytical thinking, attention to detail, and thoughtful interface design to create products that are easy to understand and use.

Other work

Case Study · Health & Wellness

SmartNutrition

UI/UX Designer

A personalized food and health recommendation platform tailored to health goals and medical needs.

Case Study · Health & Wellness

SmartNutrition

UI Design · User Research · Prototyping

A personalized food and health recommendation platform tailored to health goals and medical needs.

Role

UI/UX Designer

Focus

Personalized Nutrition

Challenge

Making complex nutritional and dietary recommendations clear and accessible for users managing conditions like diabetes or hypertension.

Stages

1. Discovery
2. →Recommendations
3. →Meal Insights

Discovery

Understanding user health goals and dietary constraints.

Recommendations

Providing tailored food suggestions based on health conditions.

Meal Insights

Showing nutrient breakdowns and benefits for preferred meals.

Solution

Designed an approachable interface using an orange, leaf-green, and off-white visual direction, emphasizing readable meal cards, dietary tips, and personalized food suggestions.

Result

Created a cohesive user experience promoting informed dietary choices and consistent healthy habits.

SmartNutrition Platform UI

Conceptual App · Food Delivery

Fry Hub

UI/UX Designer

A food delivery and ordering mobile application concept designed for local food discovery and seamless checkout.

Conceptual App · Food Delivery

Fry Hub

Mobile Design · UI Design · Prototyping

A food delivery and ordering mobile application concept designed for local food discovery and seamless checkout.

Role

UI/UX Designer

Focus

Mobile App UX

Challenge

Streamlining local food ordering and delivery workflows while ensuring a vibrant and appetizing presentation.

Stages

1. Categories
2. →Recent Orders

Categories

Organizing food categories like Yam Fries, Plantain Fries, and Potato Fries.

Recent Orders

Structuring recent orders with transparent pricing.

Solution

Created clean layouts featuring clear categories, recent items, and quick navigation actions.

Result

Demonstrated strong capability in designing consumer-facing mobile commerce interfaces.

Fry Hub Food App UI